Bliss And Mischief was born from a desire to create designs that sparked emotion and defied expectation...
Clothing that felt both endearingly nostalgic and unapologetically fresh.
For creator Hillary Justin, the line was built upon her deep affection for vintage handiwork and her own experienced embrace of contemporary tailoring and manufacture. With over a decade spent in fashion design and as co-founder of a successful vintage business, Justin launched BAM in 2014, as way of exploring the sweet spot between her two passions. The result is an exquisitely made line of ‘classics to come’, pieces that feel modern, yet timeless.
Designed, sewn and hand-detailed entirely in Los Angeles, California, each BAM piece tells it’s own tale, with Justin finding inspiration in looking both back and up ahead. These are signature collections that blend the designer’s personal obsessions, (like the funk and flash high style of her Uncle Phil or the Spanish moss romance of New Orleans) with her keen eye for playful elegance.
There are sly winks to the past - to the country sway of custom Westernwear and 1970s counter-culture kitsch - but there are also touches that feel fresh and current – clean finishing, a use of sustainable materials and processes, a thoroughly modern palette, inspired by the shades of a dusky desert sky.
...each piece somehow a study of happy opposites - casual but collectible, approachable yet elevated.
The attention here is in the details, from the subtlety flattering denim fits, to the elaborately expressive chain stitching, each piece somehow a study of happy opposites - casual but collectible, approachable yet elevated.
Bliss and Mischief are clothes that are meant to be worn…and to be loved...
But what unifies the brand is intention, creating everything with thought and soul and story. Bliss and Mischief are clothes that are meant to be worn…and to be loved, collections that promise to evolve into beautifully lived-in treasures, the sought-after vintage finds of a future generation.
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